Next-Generation commercial platform that harmonizes customer interactions and optimizes performance

Transform Your Business

IQVIA Orchestrated Customer Engagement (OCE) is a solution that connects sales, marketing, medical and other functions to help life sciences companies transform to a new orchestrated commercial model.

Orchestrate Customer Touchpoints

It supports customer-facing roles such as sales representatives, MSLs and KAMs with functionality that goes far beyond traditional CRM and marketing automation.  OCE provides unmatched mobile access, advanced intelligence and digital marketing capabilities that enable brand marketers to run sophisticated multi-channel campaigns and the field to trigger compliant non-personal touchpoints.

Technology Purpose-Built for Life Sciences

OCE is built on best-in-class industry standard platforms such as Salesforce, Amazon, Box, Heroku and Mulesoft - fully integrated and purpose-built for the specific needs of life sciences. 

IQVIA has also developed unique capabilities for intuitive consumer-grade user experience, AI-enabled recommendations and seamless integration with your other data and applications.

IQVIA’s Orchestrated Commercial Ecosystem

OCE is part of an integrated commercial ecosystem that enables you to manage the end-to-end process of customer engagement. This is built on a foundation of rich data and insights and includes capabilities such as Master Data Management (MDM), Commercial Data Warehouse, Performance Management, Sales Operations tools, Content Management and Compliance. 

Experience Orchestration

Learn more about OCE and schedule a full demo.


White Papers

Orchestrating Customer Engagement
For commercial sales and marketing teams in life science companies, virtually everything has changed -- from who they address, to the channels they use, to the information they have available in planning their approach and measuring their success.

Analyst Perspectives

The Future of Customer Experience (CX) is Orchestrated Engagement
This report from Constellation Research examines the reasons why existing CX solutions struggle to meet customer expectations and shows how orchestrated engagement overcomes today’s challenges
Additional White Papers


Orchestrated Customer Engagement
Orchestrated Customer Engagement offers life sciences companies an unparalleled opportunity to overcome one of the most difficult challenges the industry is currently facing.


The Rise of Pharma's Chief Orchestration Officer
Moving to the orchestration commercial model requires change on many levels. That’s why pharmacos will need a strong leader in the Chief Orchestration Officer (COO) position.


Salesforce: What a Difference a Decade Makes
Salesforce is quickly becoming the life sciences industry’s standard platform to deliver complex applications in the cloud at a global scale.

Articles & Blogs

The Value of Orchestrated Customer Engagement for Life Science Companies
This IDC Market Spotlight report presents orchestrated customer engagement as the solution to historic technological and human challenges being faced by life sciences companies.


How Transformative Technology Can Help Life Sciences Companies Reach HCPs
Michael Townsend, Research Manager at IDC Health Insights, discusses orchestrated customer engagement, new technology that enables commercial teams to deliver the right information, at the right time, by the preferred channel 


Pharma CX: The Solution Lies in Converging Silos
Michael Townsend, Research Manager at IDC Health Insights, states there is now technology for pharma to deliver quality CX. 

Read Other Articles and Blogs